The persistence and determination of Peter Jones means that success was his only option.
Peter was a visionary from a very young age, he recalls how he would sit in his dad’s office and imagine running a multi-million dollar business. Peter was still a teenager when he realised that he had the talent and skills to be a successful businessman. He combined this business acumen with a love of tennis and spent several summers working at his English Teacher’s summer tennis school. Always keen to learn, Peter wasn’t just working, he was learning. Peter wanted to understand how the business worked and discover how he could do it himself.
Peter didn’t stop there, he went on to pass the exams required to be a tennis coach and opened his own tennis school. As far as Peter is concerned, this is where he became an entrepreneur because he was driven by passion under the tutelage of a mentor that he loved.
After leaving his teens behind, Peter showed no signs of slowing down. He founded a successful computer business which led him to finally start to walk in his vision of a nice house, luxury cars and a large disposable income. However, the business took a turn for the worse and he ended up losing it. After the fall of the computer business, Peter opened a cocktail bar and a computer support business, with the cocktail bar losing him a substantial amount of money.
As his twenties came to close, Peter had no car, money or house so he took a job a in a business that he would end up running in less than a year.
Peter’s Business Empire
Phones International Group
(Founded in 1998)
Peter’s next venture after leaving his corporate position was to set up Phones International Group to provide wireless and mobile communications solutions. When the business was in its infancy Peter’s bed was the office floor. However, by the end of the first year revenue had reached $21 million and $65 million by the end of the second year.